Content Marketing Works
Content Marketing seems to be a common buzz word these days but it describes a method of business development that has been practiced in various forms for centuries.
John Deere is a familiar example of content marketing. The Furrow was first published by John Deere in 1895 as a resource to farmers looking to keep up on the latest innovations in their industry. It is no coincidence that the equipment that John Deere produced then and now are among those innovations.
Over the years, The Furrow, like other publication was lured away from its origins in print to the world of digital publishing. The ease and low overhead of publishing online or through other digital means has made content marketing much more feasible for organizations with small budgets. As a result the term and practice have become much more mainstream.
For those not familiar with the concept, Content Marketing Works: 8 Steps to transform your business by Arnie Kuenn and Brad Kuenn is a great introduction. The Kuenns’ book reads like a step-by-step manual for those looking to implement proven best-practices into their business development strategy.
As colleagues at the marketing firm, Vertical Measures, this father-and-son team pack their book full of insights gained by having lived and breathed content marketing as practitioners.
Appropriately organized into steps rather than chapters, Content Marketing Works covers:
- Strategy Development
- Content Creation
- Content Promotion
- Lead Nurture
And as an added bonus there is a closing section dedicated to persuading your boss to invest in content marketing.
Buy the Book: http://amzn.to/1XW9jxi