Everything You Need to Know to Grow Your Business with Content Marketing

Content Marketing Works

Content Marketing seems to be a common buzz word these days but it describes a method of business development that has been practiced in various forms for centuries.

John Deere is a familiar example of content marketing. The Furrow was first published by John Deere in 1895 as a resource to farmers looking to keep up on the latest innovations in their industry. It is no coincidence that the equipment that John Deere produced then and now are among those innovations.

Over the years, The Furrow, like other publication was lured away from its origins in print to the world of digital publishing. The ease and low overhead of publishing online or through other digital means has made content marketing much more feasible for organizations with small budgets. As a result the term and practice have become much more mainstream.

For those not familiar with the concept, Content Marketing Works: 8 Steps to transform your business by Arnie Kuenn and Brad Kuenn is a great introduction. The Kuenns’ book reads like a step-by-step manual for those looking to implement proven best-practices into their business development strategy.

As colleagues at the marketing firm, Vertical Measures, this father-and-son team pack their book full of insights gained by having lived and breathed content marketing as practitioners.

Appropriately organized into steps rather than chapters, Content Marketing Works covers:

  1. Strategy Development
  2. Ideation
  3. Content Creation
  4. Optimization
  5. Content Promotion
  6. Distribution
  7. Lead Nurture
  8. Measurement

And as an added bonus there is a closing section dedicated to persuading your boss to invest in content marketing.

Buy the Book: http://amzn.to/1XW9jxi

Brendan Alan Barrett

Brendan Alan Barrett is a top sales producer who has generated millions of dollars in revenue. In addition to running his own sales organization in the civil engineering and construction industry, Brendan provides coaching and training to sales teams and business owners. His practice focuses on identifying, prioritizing, and winning the attention of prospects that can be turned into sales quickly. In doing so, Brendan helps his clients to generate revenue and customer testimonials that fuel more scalable and less labor intensive business development efforts for year-over-year growth. As the founder of StartInPhx.com and host of The Business of Family and Selling podcast Brendan interviews moms, dads, husbands, and wives who work in sales or run their own businesses. Each interview unpacks the very best in strategies and tactics family-first sellers can use to grow their books of business without losing their status as a rock stars at home. While originally from the Chicagoland area, Brendan started his sales and marketing career in Southern California before relocating to Arizona.

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