Sales Prospecting Success With Cold-Email
For those building a business or starting their career in sales, cold outreach by phone, email, or by going door-to-door can seem like outdated lead generation tactics that reek with the stench of a sleazy salesmen.
How can something so off-putting actually produce positive and sustainable results?
Other novice sellers simply struggle with anxiety over the idea of interrupting someone’s day to ask them for money and/or the thought of possibly being rejected over and over and over again before seeing the desired result.
If the first scenario describes your current stage in a journey toward a long and successful career in sales or entrepreneurship, then stay tuned. The interview below is just what you need. This bad-boy is stuffed full of the WHY and HOW cold-email is capable of providing you with millions of dollars of annual revenue.
If the second scenario is a better representation of your current stage along the journey into a sales career or the building of a business, click HERE to get access to a FREE ($197 VALUE) video training I’ve released, Overcome Your Fear of Sales and Cold-Calling – Even If You’re Not a People Person.
Once you’ve come to terms with the fact that prospecting is a reality of selling and you’ve armed yourself with the tools to overcome your fear of selling, come back here and add the plethora of cold-email secrets discussed in the following interview to your arsenal.
Watch the full interview…
Generate Sales Leads Using Cold-Email Without Being Spammy
This interview was first broadcast via Facebook LIVE to the group, Get Clients Without Being Salsey, hosted by Landon Porter of Ad Crush Marketing. If you’re not a part of this group yet, go to bitly.com/GORILLAJUICE and request to join. This Facebook group is a must among serious salespeople and business owners.
[2:09] How Brendan Started In Sales – How the Son of a Union Carpenter Started Selling
[3:55] Why Prospecting Works for Brendan, Even Though it Doesn’t Work for Everyone
[5:50] The Real Mission of Prospecting as a Marketing Activity [HINT: It’s not to sell anything!]
[6:48] The Demeanor of a Seller Who Can Get Clients without Being Salesy
[8:30] Selling Without the Smoke and Mirrors or Trickery
[11:04] You Can Win in Every Prospecting Interaction Using This Methodology
[12:34] How to Identify Prospects worth Pursuing While You’re Still Searching for Clients No. 1
[13:40] This is How Prospecting Will Help You to Avoid Bidding Wars
[15:53] Prospecting Can Fuel Your Long-Term Content Marketing When You’re Intentional
[19:40] The Role of Prospecting When You Sell Supplements as an Alternative to Emergency Surgery
[20:19] How to Out Sell Your Competition Before They Even Realize the Game Has Started
[23:02] The Structure Cold-Emails that Get Read, Responded to, and Produce Sales
[26:44] The No. 1 Thing First Time Cold-Emailers MUST Do, But Most Don’t
[27:26] The Minimum Number of Follow-Up Messages Needed to Get on The Right Person’s Radar
[28:47] Conversational Judo for Side-Stepping Pricing Questions Too Early in a Sales Dialog
[31:19] How and When to Automate Cold-Email Follow-Up + Tools of the Trade
[37:17] How Much Time You’ll Need to Manage a Healthy Volume of Prospecting Email Every Day
[41:13] Keys to Successfully Outsourcing Email and Phone Prospecting
[43:44] Tactics for Finding Email Addresses in an Industries That are Highly Protective of Information
[44:48] Techniques for cold pitching guest blog posts through contact forms
[45:43] The similarities and differences between cold-email and any other form of copywriting
[46:08] Ninja hacks for engaging influencers and content marketers through email
[48:03] Why independent sellers and solopreneurs need to be using Streak CRM
[52:52] Why CRMs like Sugar and Salesforce serve enterprise managers but not individual sellers
[53:50] The sales-first philosophy for selecting and using any CRM in your small business
[55:54] Prospecting principles you must follow for consistent success with cold-email
[58:55] Engage and convert prospects who have explicitly requested you not contact them anymore
[1:01:34] What prospecting as a service looks like, who shouldn’t hire an outbound lead-gen service, and what deliverables should be provided by an outbound demand generator.
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