[VIDEO] How to Overcome Your Fear of Sales

Squash Your Fear of Sales and Cold-Calling

(Even If You’re Not a People Person)

As part of the Elevate Pharmacy Summit, a virtual conference dedicated to helping pharmacists launch consulting businesses, I had a chance to discuss how new consultants can overcome the emotional toll and fear they experience when making the cold-calls required to get their business off the ground.

Similar to early stage entrepreneurs in any industry, these trained pharmacists are highly technical and skilled at their craft, but find it hard to sell their services simply because they don’t really know where to start or what the early signs of progress look like.


Here are just a few of the questions that get answered in this interview…
[1:55] What does successful cold-calling really look like?

[5:09] What’s the worst thing that can happen while cold-calling?

  • What is the real goal of prospecting activity? (HINT: It’s not to close new business)
  • What does adequate follow-up really look like?
  • How much follow-up is too much?
[30:39] When asking for referrals isn’t appropriate (or – just intimidates you) can you still tap into a contact’s personal network to sell smarter?


The Elevate Pharmacy Summit

22 Experts Discuss Profitable Pharmacist-Led Clinical Services

The full summit is an evergreen event but access is only free to those who register before April 5, 2017.

Get Advice and Tips for Independent Owners and Pharmacy Consultants on:

  • Marketing
  • Impacting Quality Measures
  • Overcoming Billing Challenges
  • Building Profitable Programs with Replicable Business Models


Go to ElevatePharmacySummit.com today and get your ticket!


Struggling to Drive Sales in Your Business?

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Click HERE to learn more about this FREE sales mastery mini-course.

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Brendan Alan Barrett

Brendan Alan Barrett is a top sales producer who has generated millions of dollars in revenue.

In addition to running his own sales organization in the civil engineering and construction industry, Brendan provides coaching and training to sales teams and business owners. His practice focuses on identifying, prioritizing, and winning the attention of prospects that can be turned into sales quickly.

In doing so, Brendan helps his clients to generate revenue and customer testimonials that fuel more scalable and less labor intensive business development efforts for year-over-year growth.

As the founder of StartInPhx.com and host of The Business of Family and Selling podcast Brendan interviews moms, dads, husbands, and wives who work in sales or run their own businesses. Each interview unpacks the very best in strategies and tactics family-first sellers can use to grow their books of business without losing their status as a rock stars at home.

While originally from the Chicagoland area, Brendan started his sales and marketing career in Southern California before relocating to Arizona.

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