[PODCAST] How Millennials Can Convert More Baby Boomers into Customers

How Millennial Salespeople Can Close More Baby Boomers Prospects

A while back I was talking with a friend about the challenges millennials face in selling to baby boomers. This particular friend sells insurance to insurance companies. Talk about being a pro at the complex sale…

Anyway – That discussion turned into an article for the Sales Gravy blog on how millennials can most successfully convert baby boomers into customers, and that article has led to multiple podcast interviews.

The first interview was on the Boomer Home Companion podcast a few months back, but I recently received permission to publish an uncut version of that interview: my entire phone call with the show’s host, Allan Holender.

From my answer of Allan’s call to the point in which we hang-up the phone, this conversation is packed from start to finish with actionable ways you can convert more prospects into customers regardless of how old you or your salespeople are, relative to your idea clientele.



Listen to the full interview…




How Millennials Can Convert More Baby Boomers into Customers


Interview Highlights:

[1:26] Millennial salespeople and boomers who have become entrepreneurs later in life face similar challenges as first-time sellers.

[3:43] How the preference of millennials to interact over technology rather than in-person is an example of how similar they are to older generations, than it is an example of their differences.

[7:58] How the generational differences in preferred communication styles can be used to the advantage of sellers.

[10:27] How to build rapport and personal connection with buyers of different generations.

[13:18] What old-fashion sales tactics should we still be using to establish rapport with prospects of any age.

[16:10] The aspects of selling that seem new, that are in fact reinventions of what has always been. How to not waste time trying to reinvent the wheel, and instead beat your competition to market.

[17:50] Verbal diarrhea. It happens, but whose fault is it?

[20:28] How baby boomers can better convert millennials into customers


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Brendan Alan Barrett

Brendan Alan Barrett is a top sales producer who has generated millions of dollars in revenue.

In addition to running his own sales organization in the civil engineering and construction industry, Brendan provides coaching and training to sales teams and business owners. His practice focuses on identifying, prioritizing, and winning the attention of prospects that can be turned into sales quickly.

In doing so, Brendan helps his clients to generate revenue and customer testimonials that fuel more scalable and less labor intensive business development efforts for year-over-year growth.

As the founder of StartInPhx.com and host of The Business of Family and Selling podcast Brendan interviews moms, dads, husbands, and wives who work in sales or run their own businesses. Each interview unpacks the very best in strategies and tactics family-first sellers can use to grow their books of business without losing their status as a rock stars at home.

While originally from the Chicagoland area, Brendan started his sales and marketing career in Southern California before relocating to Arizona.

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