[PODCAST] Sales Prospecting Secrets for Entrepreneurs and Non-Sales Professionals

Secrets to Sales Prospecting Success

For Entrepreneurs and Non-Sales Professionals


If you’re new to it or still just flirting with the idea of entrepreneurship, self employment and/or  side-hustling the thought of having to go out into the world and generate leads that eventually turn into sales can be overwhelming.


You might be thinking…

Where do I start?

How do I convince people to buy my stuff?

Can I really make enough money without being a salesy jerk?


Well, here are a few short answers for you…

Right where you are.

You don’t have to.




OK – So maybe that doesn’t answer all of your questions. For more insight on how to start generating leads and actual sales as a first-time seller, entrepreneur, or side-hustler you should definitely give my interview with Chris Spurvey on the It’s Time to Sell podcast a listen.



Listen to the full interview…

Lead-Gen 101 for Entrepreneurs and Non-Salespeople


Interview Highlights:

[1:48] Who is Brendan Alan Barrett and StartInPhx.com.

[4:31] How an introvert gets into sales and grows a book of business from $0 to 7-figures a year.

[7:57] The biggest barrier entrepreneurs face in growing their book of business from nothing to something and beyond.

[9:30] The non-salesy close ever first-time seller needs to learn in order free themselves of the anxiety they feel when asking a prospect to buy.

[10:13] BOOK RECOMMENDATION: Permission Marketing: Turing Strangers into Friends and Friends into Customers. 

[12:08] The mindset shift that allows an introverted and sales-averse entrepreneur to start attracting leads and new customers.

[12:49] The underlying purpose prospecting serves in your business that a good entrepreneur might forget, but that a great entrepreneur will never overlook.

[13:20] Three prospecting tactics all early-stage entrepreneurs should be using in concert to pin-point the most effective ways of delivering their marketing messages as they scale the business.

[13:49] The cadence and persistent of effective prospecting and cold-calling is more involved and methodical than first-time sellers often realize.

[17:36] The mechanics of a successful B2B sales process early-stage entrepreneurs are overlooking, and it’s costing them dearly.

[19:05] How to grow a personal brand that bolsters sales success for entrepreneurs.

[23:19] The role of niche branding at the various stages of a growing a personal brand.

[25:00] Tools and techniques for working out the unique details of your own brand.

[26:28] How to prospect from success so that you can sell smarter instead of harder with every at-bat.




Struggling to Drive Sales in Your Business?

7-Day Sales Challenge

Whether you’re a sales professional or entrepreneur who needs to level up their sales skills, this free 7-day challenge will teach you how to better identify and prioritize prospects you can covert into customers quickly. It will also teach you proven systems for year-over-year sales growth.  

Click HERE to learn more about this FREE 7-day sales challenge.

OR — You can click HERE to book a FREE 1-on-1 strategy call with me!


Brendan Alan Barrett

Brendan Alan Barrett is a top sales producer who has generated millions of dollars in revenue.

In addition to running his own sales organization in the civil engineering and construction industry, Brendan provides coaching and training to sales teams and business owners. His practice focuses on identifying, prioritizing, and winning the attention of prospects that can be turned into sales quickly.

In doing so, Brendan helps his clients to generate revenue and customer testimonials that fuel more scalable and less labor intensive business development efforts for year-over-year growth.

As the founder of StartInPhx.com and host of The Business of Family and Selling podcast Brendan interviews moms, dads, husbands, and wives who work in sales or run their own businesses. Each interview unpacks the very best in strategies and tactics family-first sellers can use to grow their books of business without losing their status as a rock stars at home.

While originally from the Chicagoland area, Brendan started his sales and marketing career in Southern California before relocating to Arizona.

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