057- Sales Qualified Leads or Bust – Ken Bonham

Evan Johnson 2 Comments business development, career success, finance, marketing, sales

Do you ever find your team spending countless hours trying to win deals, only to find out later that you never really had a chance at winning the business?

Ken Bonham of Lucid Agency in Tempe, Arizona has been there too, but his experience has made him wiser.

In this episode of The Business Of Family And Selling he breaks down his method for qualifying sales leads, deciphering which ones are truly sales-qualified compared to simply being marketing-qualified, and therefor which he should be spending his time trying to close.

Enjoy!

Subscribe Now and Listen On-The-Go

Building New Relationships Out Of All Kinds Of Connections

Interview Highlights:

[6:00] Performance Marketing, What Is It and How It Helps Brands Win More Customers

[12:40] The True Evolution of Digital Marketing Over the Last Decade

[16:40] How Companies Survive The Disruption Technology Creates in Their Industry

[17:35] The Six Laws of a Winnable Deal and Truly Sales Qualified Leads

[27:30] How To Qualify Sales Leads Without Jeopardizing Your Rapport With a Prospect

[31:15] Questions You Need To Be Asking Your Prospects and Your Clients For More Accurate Sales Forecasting

[36:00] How to Generate More Conversations That Actually Lead to Sales Revenue

[41:50] From Meeting at a Conference to Building a Relationship and Then Closing The Sale

More About Kenneth Bonham:

Kenneth Bonham is a Partner at Lucid Agency in Tempe, Arizona.

Lucid is a leading digital marketing agency specializing in sophisticated online marketing with a focus in Lead Generation, Customer Acquisition and Retention Marketing.

Lucid solves digital marketing problems other agencies can’t and generates results clients can’t believe.

Learn More at LucidAgency.com!

This Free PDF Checklist Will Teach You…

How to know if your business is ready to hire SDRs.
How to find the very best sales talent to set your appointments.
How to quickly disqualify bad SDR hires before they waste your time.
How to on-board and ramp new SDRs faster than your competition.
How to maximize your ROI on every SDR hired.