046 – A Content Marketing Hero’s Journey – Rebekah Morris
Do you need investor funding to grow a startup from employee #1 to an army of high quality talent?
Do you need funding to hit that point of critical-mass where you can actually start to see a return on your investment in content marketing?
Rebekah Morris of Arizona Builder’s Exchange (AZBEX) would tell you no.
Rebehak is the heroine of today’s story in content marketing and the owner of what Joe Pulizzi would call the “Content Inc.” style business. Have a listen to find out just how she scaled her digital publication startup into a events and database subscription company.
READ THE BOOK: Content Inc. by Joe Pulizzi
Enjoy this episode of The Business of Family & Selling!
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Finding Success When The Odds Are Against You
Interview Highlights:
[7:40] Building a Team Without Straining The Company’s Financial Health [11:05] How to Profitably Add Events to Your Company’s Value Ladder [16:45] Getting Clients Without Having to Go looking For Them [22:55] Growing Your Team From Employee Number One and Beyond [28:15] Don’t Skip This Step Before Hiring SalespeopleMore About Rebekah Morris:
Rebekah Morris is the Founder and Publisher of Arizona Builder’s Exchange as well of the heroine of her own story in building a business in what Joe Pulizzi would call the “Content Inc.” model.
READ THE BOOK: Content Inc. by Joe Pulizzi
She started the company in February, 2010 which could be thought of as one of the worst times to start a construction related business because of the prolonged economic downturn that hit this industry harder than most.
Of course, this gave Rebekah the opportunity to figure things out!
The twice-weekly newsletter came first, then events, and now a searchable database, all of which is aimed at helping her subscribers secure more work.
Learn More at AZBEX.com!
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