062 – Team Selling Secrets for Professional Services Companies – Kerstin Hadzik
Leading Business Development Teams
That Plays Nice With Your Technical Staff
Want to grow your business but having trouble getting your engineers, accountants, or other technical staffers to bring in new business?
You’re not alone.
Through her business NOW CFO, Kerstin Hadzik and her team have been helping others grow their companies by getting their books organized and giving them the dollar-and-cents insights her clients couldn’t find for themselves.
Of course, being able to help other companies has required signing them to NOW CFO’s client roster. To do this Kerstin has built out a sales machine that perfectly balances her firm’s business development and accounting talent in a team based approach to sales.
In this interview you’ll get an inside look at how Kerstin has built her sales machine as well as the different levers she can pull to help her team succeed month over month.
Enjoy!
Subscribe Now and Listen On-The-Go
Business Development Efforts Behind Growth Goals
Interview Highlights:
[2:48] Moving Into Entrepreneurship- How To Sell If You’re Not A Seller [7:17] The Secret to Selling Professional Services Consistently [15:26] Generating More 1-on-1 Meetings In An Increasingly Impersonal World [19:26] How to Know Leads are Worth Working and Which Will Make You More Money [33:04] Leveraging Events – Should Your Events Or Their Events Come First? [41:00] The Anatomy of a Prospecting Cadence for Sellers of Professional Services [57:00] Work-Life Balance: What Does That Mean?More About Kerstin Hadzik:
Kerstin Hadzik joined NOW CFO 2005 and is a Partner in the Phoenix, Arizona office. She has spent time as Controller and CFO for a wide variety of industries including construction, oil, and gas, manufacturing, non-profit and professional services. Kerstin specializes in small business operations, long-term forecasting, and planning, raising capital, software integration, financial reporting and project management.
Prior to joining NOW CFO, Kerstin was the CFO for a large construction company. During her time with the company, Revenues increased 6M to 30M, several large properties and companies were acquired and a second generation ownership structure was created. Kerstin attended Utah State University in Logan, Utah, and obtained a Bachelor of Science in Accounting. She currently resides in Phoenix, Arizona.
To Learn More Check Out Kerstin’s Website NowCFO.com!
This Free PDF Checklist Will Teach You…
- How to know if your business is ready to hire SDRs.
- How to find the very best sales talent to set your appointments.
- How to quickly disqualify bad SDR hires before they waste your time.
- How to on-board and ramp new SDRs faster than your competition.
- How to maximize your ROI on every SDR hired.
Pingback: 10 Business Leaders Share Their Best Sales & Marketing Advice