063 – Team Selling with Prospect Specific Account Teams – Matthew Owens

Leverage Your Technical Staff
During The Sales Process

Demonstrate Your Competitive Superiority
 Without Stealing Key Staff
Away from Billable Hours

 

Demonstrating the superior expertise of your technical staff is key to your company closing new business, right?

Does that typically require involving your technical team members in sales activities that take them away from the work your company actually gets paid to perform?

So how do you balance the time of your staff between the two focuses and still win new business?

Matthew Owens and his team and OH Partners in Phoenix seem to have found a recipe that works. It’s a recipe that has landed their agency accounts with brands like AT&T, Arizona Lottery, KB Homes, Fiesta Bowl, and many others.

In this interview you’ll get an inside look into how OH Partners has grown from two guys at a dinning room table to the choice agency of brands you know and love.

Enjoy!


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balancing family and work sales professional

work life balance sales mangers business owners


Take Advantage Of Sales Leads

Interview Highlights:

[5:10] What Are Brands?

[6:20] Content Marketing: Go Beyond TV and Print Ad Spots

[9:55] Who Is The Right Fit For Your Organization?

[17:20] The Different Roles In A Support System

[19:25] How To Take Advantage Of A Hand Raise Without Being Too Sales-y

[21:15] Building Out Account Teams That Will You Win New Business

[29:50] The Future of Technology is in Connect with Buyers


More About Matthew Owens:

Matthew Owens is a second generation ads guy. He joined with his partner over 10 years ago. His company, OH Partners, started at first from Matthew’s dining room table!

Mom and pop shops were the first clients of OH Partners, and since then they have been on a wild ride to success.

To Learn More Check Out Matthew’s Website OHPartners.com!


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