042 – A Simpler Way to Identify Brand Promises You Can Actually Deliver – Peter Engelhardt
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Branding And Brand Strategy
Interview Highlights:
[7:50] Learn What It Means To Have A Point Of Difference [9:28] The Questions To Ask When Starting To Figure Out The Point Of Difference And Executing On It [13:38] The Mistakes Businesses Make, And How To Avoid Them [17:06] The Difference Between A Brand Promise And A Tag Line [28:48] How Your Brand Impacts Recruiting Effort And Hiring [40:04] The Seven Powerful Brand Pillars [45:20] Having Different Brands For Different Buyer Personas
More About Peter Engelhardt:
Peter Engelhardt is a caffeine dependent life-form, a brand consultant and entrepreneur focused on strategic branding and design for small to medium sized enterprises.
He is the founder and driving force behind the strategic branding and design agency, Creative Brew.
Peter works directly with entrepreneurs and business creators who want to transform their businesses into industry leading brands. To help his clients stand out in an increasingly noisy marketplace, Peter and his team have developed the world’s only interactive eTool, Plan2Brand (www.plan2brand.com).
The platform teaches users the concept of strategic branding and provides step-by-step instructions and tools to guide users through the process of building their brand foundations and create a strategic plan.
He has also just released his first book, Differentiate to Dominate. (www.differentiatetodominate.com)
Over the past 30 years Peter has worked with a long list of highly respected Australian brands. He has travelled extensively throughout Europe and Asia and increasingly is taking advantage of today’s technology, working remotely and continuing to grow his business, workshops and speaking engagements.
He lives in Melbourne, Australia with his wife and daughter.
Learn More at Plan2Brand.com!
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